We all have to admit the fact that we live in a world that is ruled by the internet and digital technology. Hey! If you own a company, here is a question….ever thought of having a website? Let us analyze this, out of 7.4 billion people on our planet, 3.5 billion people, that is, about 47 % of the population, search the net Looking for brand-new content information, products, and services. Hence, having a website for your company can enhance the prominence by 40%. Now, what exactly are the benefits of having a website for your Company? Why should you do it? Here are 10 good reasons or advantages of having a website
Cutting Costs/money managing and convenient mode
How many of us have refrained from constructing a website in the thought that it is expensive? Let me break your bubble for you! A website price ranges from Rs1500 – Rs4500 per month in India. These Websites fetch you an unlimited amount of clients, depending on the content and products that you make. Honestly, traditional means retrieve you, way less number of clients for double the expenditure you spend on marketing.
Having a website conveniently lets you sell your goods and services directly to your customer and eliminates all the overheads! Yeah, you heard me right. Do you still think having a website is expensive and inconvenient?
24/7 online – A website is always active and alive
Having a website is going to keep your company operating at all times, making it effortless for people to access it at any time from anywhere! Give it a thought? If your customer, assume, from abroad wants to purchase a product from your company and gives you a call or email (Considering the differences in time) you will probably not be available to respond immediately. With not ample knowledge about your products, the customer is going to move on from your company.
A website will provide all the information one needs about the product at all times. This also increases the reliability of your company.
Information exchange
Did you know that till 2004 website was a substitute brochure online? Well, good for us, it is no more of that description. Today having a website enables adequate communication with buyers and sellers. The means that allow you to put your business information, services or product description, contact information like email id and address will give clients a clear outlook of your company.
Now to the Boucher part. What is a better way to promote your company’s services better than a brochure? A well-equipped and technologically advanced brochure. Websites allow customers to give feedback about your company. New clients get a better perspective about your company because of the feedbacks and comments.
Credibility – building trust with your clients
One very vital and critical element to strive towards a company’s prosperity is the sense to provide more information and answer all the “whys” and “whats” of clients.
Did you know that about 65 % of clients favor companies having a website of their own? It is because, as already mentioned before, having a website grants smooth exchange of information enabling more trust fabricating for the business.
Once they have a positive experience with the company’s services, they are comforted that the positive experience will remain steady.
All in one – a complete hub for your company
Having a website is like having an online version of your company. A more reliable version to be accurate! A website offers all and more facilities for your services than your traditional means of marketing would.
Having a website gives access to your company email, has a showroom for your products, has feedback options, lets you get connects with people for information, easy transactions and so much more! It also allows you to promote your own company via posters, videos, images, etc. As a bonus, it lets you customize your website.
What started as an online version of a brochure has today developed into a virtual representation of your company.
Market expansion – broadening your market horizons
Say your company is based in Banglore. You want to expand the availability of your products to a larger community. We all have used means to succeed in this aspect. Maybe it worked to one level, but how to break more barriers making your services accessible to more people?
Having a website can help you. The information on your website lets you educate the market, clients, and customers about the story of your company, its uses, its benefits, the way it functions, etc.
Time – savior nontime consuming
Running around managing calls, responding to emails, meeting clients can be stressful and time-consuming. Creating a website can reduce this tension by 52 %
Having a website allows you to reply, provide information, and attend to clients on a single platform. Instead of answering and providing information to every single question permits you to present answers commonly for similar questions.
Create and control your brand – sustain your brand credibility
A website allows you to design and put forth proper content that is supportive of your products and brand. Having a website lets you describe your platform, the kind of audience you target, and the kind of clients you look for.
This content that you put forth, you might wonder how exactly does this affect your company or benefit it in any way. It is believed that 80% of people who read content on reviews or comments tend to believe them
The right kind of content Increases your company’s competence!
Growth opportunities – strive for your company’s growth
Having a website is a great way to showcase your company’s potentials and share your achievements. Investors and clients from worldwide will be able to discover this journey of your company. It broadens the horizons of you getting more goals, achieving better accomplishments, and will expand your growth opportunities.
Be in lead – stay ahead of your competitors
After mentioning all these benefits of having a website imagine not having one while your competitors do. Having a website is going to increase their chances of growth opportunities as their audience target is more inclusive than yours. Your company will be missing out on so many advantages like gaining new customers and clients.
And with a company especially if it is a start-up, it is always important to make sure that you do not miss any opportunity to let your company grow. Don’t know what step to take next? Take the chance, don’t miss the opportunity.
