Insights & Ideas

The ITW Blog.

Strategy, creativity, and digital marketing thinking for small and medium businesses that want to grow with purpose.

what is AEO

what is AEO

Search is changing. A growing number of people are no longer clicking ten blue links on Google. They are asking ChatGPT, typing into Gemini, or using the AI Overview that now appears at the top of Google results. They get one answer, and they move on. That one answer...

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