Brand identity design that makes
your business impossible to forget.
Your brand is not your logo. It is the feeling people get every time they encounter your business. Our brand identity design services create a complete visual language, from logo and colour palette to typography and brand guidelines, so every touchpoint looks deliberate, consistent, and unmistakably yours.
Everything you need to show up consistently and professionally.
Logo Design
A primary logo, secondary logo variation, and icon mark, delivered in every format you need: SVG, PNG, PDF, and colour variants for light and dark backgrounds.
Colour Palette
A complete brand colour system with primary, secondary, and neutral tones. Hex, RGB, and CMYK values included so your colours stay consistent across digital and print.
Typography System
A curated font pairing for headings and body text, with usage rules for hierarchy, sizing, and spacing, so every piece of communication reads consistently.
Brand Style Guide
A complete brand bible documenting how to use every element of your identity correctly. Covers logo usage rules, colour application, typography, tone of voice, and do-and-don't examples.
Brand Collateral
Business cards, letterhead, and email signature designed to match your identity, so your brand looks polished the moment you hand someone a card or send an email.
Social Media Kit
Profile images, cover photos, and post templates sized correctly for the platforms you use, so your brand looks as professional online as it does in print.
A brand built on strategy, not guesswork.
Discovery
We start by understanding your business, your audience, your competitors, and the position you want to own in your market. Brand strategy before brand design.
Concept
We present 2 to 3 distinct brand directions, each with a rationale showing how the visual identity connects to the strategy. You choose the direction that resonates.
Refine
We develop the chosen direction to completion, refining every detail until the identity is exactly right. Two rounds of revisions are included at this stage.
Deliver
Final files in every format, a complete brand style guide, and a walkthrough of how to use your new identity correctly across all touchpoints.
A strong brand is not a cost. It is a competitive advantage.
Artisano: From local bakery to regional brand
Artisano came to us with a hand-drawn logo and no visual consistency across their packaging, social media, or shop front. We developed a complete brand identity, including logo, colour system, typography, packaging design, and brand style guide. Within six months of launch, they opened their second location and reported a 40% increase in wholesale enquiries, with buyers citing the professional packaging as the primary reason for reaching out.
Brand projects are scoped around your stage, not a fixed package.
A startup building their identity from scratch has different needs from an established business that has outgrown their original brand. We scope every brand project around what you actually need, whether that is a logo only, a full identity system, or a complete rebrand with strategy. Book a free call and we will map out exactly what your brand needs and what it will cost.
Free consultation, no obligation
Proposal within 48 hours
Common questions about branding and identity design.
What is the difference between a logo and a brand identity?
A logo is one element of your brand. A brand identity is the complete visual system, including your logo, colour palette, typography, graphic elements, and usage rules, that makes your business recognisable and consistent across every touchpoint. A logo without a system means every designer, printer, or social media post will interpret your brand differently. A full identity gives you control.
How long does a brand identity project take?
A complete brand identity project typically takes 4 to 6 weeks from kickoff to final delivery. The timeline depends on the scope of work, how quickly you provide feedback, and how many revision rounds are needed. We will give you a clear project timeline with milestones before we start.
Do you only redesign logos or can you build a brand from scratch?
Both. We work with new businesses building their identity for the first time and with established businesses that have outgrown their original brand. For rebrands, we take a strategic approach, first understanding why the current brand is not working before designing anything new.
What files will I receive at the end of the project?
You receive the complete source files for every logo variation in AI and EPS format, plus export-ready files in SVG, PNG (transparent background), PDF, and JPEG in all colour versions: full colour, black, white, and reversed. You own all the files outright with no licensing restrictions.
Can you design a logo to match an existing brand we already have?
Yes. If you already have brand elements you want to keep, such as a colour palette or a general visual style, we can design within those constraints. We will review your existing brand assets at the start of the project and incorporate any approved elements into the new identity.
Ready for a brand that works
as hard as you do?
Book a free brand consultation. We will look at your current identity, understand your market position, and map out exactly what your brand needs to stand out and grow.
Free consultation · You own all files · No lock-in contracts